As the Creative Producer for a Fordham University course on sponsorship and activation in sports, I produced and directed on-location segments at Nationals Park and Audi Field to bring students inside the business of pro sports. I organized site visits and interviews with executives from the Washington Nationals, D.C. United, and major brand sponsors to explore real-world sponsorship strategies. My role included planning logistics, directing interviews, and crafting educational content that connected classroom theory to industry practice. The result was a dynamic, immersive learning experience that showcased the business behind the game.